Peter Abu
Co-founder, Jules
Peter writes about reminders, execution, and what it takes for a system to help people follow through in real life, not just organize their intentions.
Articles by Peter
March 30, 2026
Google Keep Is Letting Go of Reminders. That Says Something.
Google’s move from Keep reminders to Google Tasks looks small on the surface. It is actually a useful reminder that planning and follow-through are not the same job.
April 5, 2026
Jules vs Phone Alarms for ADHD Reminders: Which One Actually Cuts Through?
Phone alarms are simple and useful. But if the real problem is noticing the reminder and acting on it at the right moment, alarms and phone calls do different jobs.
March 30, 2026
Notifications Are Too Easy to Ignore
The problem is not that people need more reminders. The problem is that most reminders show up in the same stream as everything else, which makes them easy to mute, miss, or swipe away.